Our Journey
MORAEE & CO — it’s a space where beauty, education, and purpose come together. What started in 2007 as one chair in Atlanta has grown into a trusted brand serving clients and professionals across the country.
We specialize in salon services, premium hair extensions, and professional-grade tools — all designed to support healthy hair and long-term care. Our products are thoughtfully sourced, tested by professionals, and built to deliver real, lasting results.
From salon pros to everyday routines, MORAEE & CO supports every step of your beauty journey with products that perform and results that last.
OUR COLE VALUES
Where Quality Comes First
From healthy hair care to premium tools and ethically sourced extensions, we create every experience with intention — delivering quality, value, and results you can trust.
Quality First
We believe true beauty starts with quality. That means sourcing only the finest donor hair, developing high-performance styling tools, and providing salon experiences that prioritize healthy hair and long-term results. Excellence isn’t optional — it’s embedded in everything we do.
Purpose-Driven Innovation
Every product, service, and tool we create is intentional. We're not here to chase trends — we're here to set standards. From the way we style to the way we educate, everything is designed to serve a deeper purpose: empowering our clients and elevating our industry.
Integrity in Every Detail
We hold ourselves accountable to a higher standard. That means transparent communication, honest pricing, ethical sourcing, and standing by our word. Trust is the foundation of every relationship we build — and we protect it fiercely.
Quality isn’t optional; it’s the foundation. So is value. Every product and service is designed to deliver real results and long-term care.
Whether you're a stylist, a client, or a beauty lover at home — you deserve excellence, intention, and consistency. That’s the promise behind everything we do
— Alesyah Flores, Founder & CEO
Our History
2007
THE VISION BEGINS
With a deep passion for healthy hair and a desire to raise the standard of beauty, a single salon opened its doors — focused on delivering exceptional care, premium service, and a professional atmosphere unlike anything else.
2011
BUILDING A COMMUNITY
The salon quickly became more than a place to get your hair done. It evolved into a trusted space — where talented professionals thrived, and clients returned for consistency, connection, and results that lasted.
2015
A New Standard in Hair Extensions
Recognizing the need for better quality in the extension market, the brand launched a collection of ethically sourced donor hair. Created for those who expect more — more blend, more body, more longevity — it redefined what premium hair should feel like.
2019
Innovation Through Professional Tools
Designed for performance and protection, a line of styling tools was introduced to bring salon-level results to professionals and everyday users. The tools reflected the same values the brand was built on: quality, precision, and lasting impact.
2021
Reaching Clients Everywhere
With growing demand, a national e-commerce platform was launched, making it possible for clients and stylists across the country to experience the brand’s signature products and service excellence from anywhere.
2022
Investing in Education
The commitment to growth expanded beyond the salon, with the launch of advanced training and educational programs. These experiences were designed to empower professionals with the knowledge, technique, and business acumen needed to thrive.
2025
A Brand with Purpose
What started as a local salon has grown into a complete beauty ecosystem — blending artistry with innovation, luxury with intention. Today, the brand leads with purpose, serving both clients and professionals with products, tools, and education that elevate the entire beauty experience.